Abstract

Ad production and product marketing media selection have changed due to the industrial revolution 4.0. Smartphones, computers, and gadgets have shifted consumer product information searches from print to digital. Digital promotional video (DPV) informs products best. Marketers can use hearing and sight to communicate product details. DPV production is expensive and time-consuming, from filming, editing, rendering, and broadcasting. AI can cut DPV production costs and speed up the creative process. AI software processes scripts into computers to generate DPVs. DPV will survey, interview, and focus group multiple respondents before publishing it. Neuromarketing can access consumers' subconscious minds and emotions. This research review investigates neuromarketing-based AI for DPV